Print on Demand Publishing
By Bruce Hartford
March, 2007
[This report was written for the San Francisco Bay Area chapter
of the National Writers Union with the help of Mickey Ellinger,
Randy Lyman, John Rhodes, and Mary Lou Schram.]
"Print on Demand" (POD) is a method of printing a single copy of
a book (or a small number of books) at the time they are ordered,
rather than the traditional practice of printing a large number
of books and storing them until customers buy them. By extension,
the term "POD publishing" is being used to denote a publishing
business model in which books are printed only as they are
ordered and there is no initial print run.
POD publishing is emerging as an alternative to
mainstream and small
press publishing. This set of articles describes POD
publishing, explains how to publish a book using POD, and
examines and compares six of the major POD
vendors.
POD Publishing What It Is
How to Publish a Book Using POD
POD Vendors Compared & Analyzed
Follow the
Money Examples
Glossary
Some definitions, as used in this discussion:
- Independent Press An established
small press that has been in business for
some years, publishes at least 6 titles per year from multiple
authors, and is to some degree known, respected, and trusted by
bookstores and the public.
- Mainstream publisher
1. Noun. A large publishing corporation grossing at least
$50,000,000 per year whose offerings encompass a wide range of
genres and subjects and whose titles are almost always ordered by
bookstores as a matter of routine.
2. Adjective. Any publisher generally considered by
writers, booksellers, the publishing industry, and the general
public to be "mainstream."
- Online bookstore Any website at which
a customer can buy a book. The best known online bookstores are
Amazon.Com,
Barnes &
Noble, and
Powells Books.
- POD (Print on Demand) A method of
printing a single copy of a book (or a small number of books) at
the time they are ordered. By extension, a method of
publishing/selling books.
- POD Printer A POD vendor that prints
and ships books for publishers and self-published authors. See
Choosing a POD Vendor and
POD Printers for more
information.
- POD Publisher A POD vendor that acts
as a publisher and pays royalties on copies sold. See
Choosing a POD Vendor and
POD Publishers for more
information.
- POD Vendor A company that provides
POD services to writers. There are two different kinds of POD
vendor POD Printers and POD Publishers (see
above).
- Profit The money that is left from a
book sale after the bookseller's share is deducted from what the
customer paid, and printing/shipping expenses are covered. In POD
publishing, authors (hopefully) earn either a profit or a royalty.
- Royalty A fixed percentage of what a
customer pays for a book that goes to the author. In POD
publishing, authors (hopefully) earn either a
profit or a royalty.
- Self-published A publishing model in
which the author pays for printing, arranges for distribution,
and promotes the work. POD
Publishing and author-owned small
presses (using either traditional printing or
POD Printing) are two forms of self-
publishing.
- Small press Any publishing business
that is not generally considered to be a
mainstream publisher. Small presses come in
a wide range sizes from eccentric Aunt Morgana
whose mimeographed poems are composed entirely of vowels, to
widely known and respected independent
presses.
- Vanity press
1. Noun. As a noun, "vanity press" originally meant any
publisher or press who printed books at the author's expense. By
that definition, POD is a form of vanity publishing.
2. Adjective. As an adjective, it's a derogatory term for
any
self-publishing author (or self-published work) that the speaker
holds in contempt.
Because POD is emerging as a respectable (or, at least,
semi-respectable) and somewhat economically viable method of
publishing, use of "vanity press" as a noun is falling into
disuse, though it continues to be used as a derogatory adjective.
Copyright © 2007, Bruce Hartford
(Labor donated)